Calling Irving Penn,
As a huge fan of Penn’s, I have always wanted to do a project that brought real people, and the tools of their trade, into a studio setting. That opportunity came when Ford Trucks asked me to pitch concepts for the re-launch of the Ford Ranger. As it turns out, the folks who designed the trucks were also just the kinds of people who would own them: hardcore outdoors enthusiasts.

So, we cast various people throughout the Ford Trucks staff and asked them to bring their gear. I got a backdrop that was literally called “The Irving Penn,” and we did some on-set magic with a killer art department.

Still some of my favorite portrait work to date.